A label aimed directly at the Children's market. The 3/4/5 story is complicated, thanks to various reissues and repackagings, so what follows should not be taken as gospel. In 1972, London-based specialists in educational play 345 Limited issued two series of 7" records. One was entitled '3/4/5 Nursery Course'; in order to simplify matters I've given that series its own page (q.v.). The other was a short run of EPs of Nursery Rhymes, Songs for Children, and so on, which used a 6-300 numbering series and had a white label (1). In both cases the records accompanied a small book. In the following year, 1973, two records appeared in a 200 numerical series (2, 3), both with its own specific label. This series continued into 1974 but with the numbers now prefixed 'KIDS'; the same style of label was used for all of these EPs (4). In 1974 the 6-300 series appears to have been added-to and reissued, with different labels, different covers and altered titles; these numbers now also had a 'KIDS' prefix (5). Thus 'More Singing Games' (6-300) became 'Singing Games' (KIDS 6-300). In addition to their EPs 345 made albums, which offered the same kind of fare. The records were handled by Kiddicraft, of Surrey, and by Enterprise distribution; the ones that I have seen in the vinyl have been pressed by Pye. By 1979 the label had been taken over by publishers Macdonald; a promotional record was made in that year, featuring Fred Harris, to re-promote the 'Nursery Course'. To complicate matters further, many of the 3/4/5 Kiddicraft EPs were then reissued on the Macdonald 3/4/5 label. They retained their original catalogue numbers and they kept the original year on their labels, but they seem to date from the early '80s or possibly 1979.
