Chevron was a budget-priced record and tape label. It was owned by Woolworth's, and its products were available only in Woolworth's stores. Billboard of the 17th of February 1979 says that the label was to make its debut at the end of March and gives the manufacturer as being independent firm Multiple Sound Distribution. The label appears to have concentrated almost exclusively on LPs and cassettes, of which there were many, but the record pictured above suggests that 1979 saw the release of a series of 7" EPs dedicated to Ann Petrie's astrological predictions. It seems unlikely that many people would buy an EP to hear their fortune for the coming year, even with a bit of classical music in the background, so perhaps the EPs were included in birthday cards. The reverse of the 'Scorpio - Your Year Ahead' EP has a summary of the general characteristics of Scorpios on it, topped and tailed by a quick blast of 'Over The Sea To Skye'. An oddity, then, but an intriguing one. The other EPs in the series - assuming that there were some - have turned out to be google-proof, so I can't offer even my usual inadequate discography. Chevron appears to have still have been making records as late as 1987.
Copyright 2008 Robert Lyons.