NOW!
A short-lived Soul label from the early '70s, directed by
Junior Lincoln and Roger St.Pierre and operating out of Finsbury
Park. Now! issued at least three singles during 1970-71, using a
NOW-1000 numerical series. Artists represented on the catalogue
included past hit-maker Len Barry and future hit-makers the O'Jays, but despite
this undoubted potential Now! singles seem to have sold
indifferently. Now! was a member of Lincoln's 'Bamboo' (q.v.)
family of labels. The O'Jays single was pressed by
Pye.
Copyright 2006 Robert Lyons.