The record label of independent record production company AMP - 'Artists Musical Productions' - which was run by Andrew Cameron Miller, John Hawkins, Tony Hall and Jim Carter Fea, the latter being the manager of the Reflection club ('Record Retailer', 26th March 1969). Reflection's early product appeared on the CBS label during 1969, but 'RR' of the 4th of October said that the intention was for it to become a fully fledged label, responsible for its own promotion, by March of the following year. Sure enough, Reflection duly assumed its own label identity in the Spring of 1970, by which point 'RR' was describing it as '...the recording arm of Proclaim Records, a holding company covering all aspects of show business' ('RR', 11th April). The first single was due out that week, and some of the CBS LPs were to be reissued on Reflection, starting at the end of May. 'RR' of the 29th of August said that the company was operating from Keith Prowse's offices, at 117B Fulham Road, London SW3; it also stated that RS-1 and RS-2 were due out on the 4th of September, so either those records were being re-promoted or there had been a delay of some kind. Until February 1971 distribution was by BIRD, an association of independents including H.R Taylor, Keith Prowse and Clyde Factors. At that point Reflection signed a manufacture and distribution deal with Pye; according to 'RR' (6th February) Keith Prowse would still be giving the label additional coverage in the South East. A forthcoming move to 11 Albemarle St, W1 was mentioned in 'RR' of the 8th of May. Then in 'RR' of the 10th of July came the news that Cameron Miller had recently sold his shares in the company to Ian Brown. 'Billboard' (17th July) added that he was on the point of forming a new company, 'Dove', with David Lewis, writer / singer with the band Andwella. As part of the deal he became a major stockholder in Brown's new label, Revival (q.v.). Revival issued records until c.1974, but the Reflection label seems to have been shelved not long after Cameron Miller's departure.
Reflection issued a fairly eclectic mixture of material, ranging from the Heavy Rock of Dogfeet to the vocal harmonies of the Unauthorised Version. Stuart Damon, vocalist on the single pictured above, was one of the stars of TV show, 'The Champions'. Singles were numbered in an RS-0 series, which became HRS-0 after the move to Pye - the 'RS' prefix was already being used by Reprise, another Pye-distributed label, which may perhaps have prompted the change. As well as an altered prefix the last few records had an altered label colouring, dark brown on cream instead of silver on black (2). Demo copies of the black labelled singles had a silver central 'A'; those of the cream labelled ones had one or two handstamped 'A's (3). None of the records on either sort of Reflection are met with all that often, nowadays. There was another Reflection label around from 1968-c.75, which had a different logo and specialized in contemporary Christian music; it doesn't appear to have had any connection with this company, and as its only 7" records came out in the 1960s it doesn't qualify for a page on this site. See also 'Acclaim' and 'Patheway'.
(Address in 1973: 26, Eastbourne Avenue, London, W3)
