An uncommon label from the mid '70s. According to 'Music Week' of the 30th of August 1975 Strawberry was one of a pair of labels which were to be launched by the Vogue Choice management agency, under David Williams, the other being VC (q.v.). VC was to be aimed at the MOR market, whereas Strawberry was for teen-orientated material. The article stated that the company's aim was to concentrate on new talent, but in the event it seems to have issued just three singles, one of which was a re-release of Jimmy Gilmer's 1963 hit 'Sugar Shack' (CJ-4; 4/76). The others were a couple of Glam-flavoured singles by Philadelphia Brown, which was a group rather than the 'unknown Soul singer' that the article claims. Numbering was in a CJ-0 series; CJ-2 and CJ-3 are unaccounted-for and appear not to have been used. The label was handled by President Records, and was distributed by them via their 'Enterprise' arm and by Lugton. Thanks to John Timmis for the second demo scan.
Copyright 2006 Robert Lyons.