A short-lived member of the President family, run by retired boxer turned Soul singer and disc jockey Freddie Mack, 'Mr. Superbad' - a cartoon of him is included in the label design. Mack had previous experience of the music industry: he released an album on Rayrik Records in the mid '60s, 'The Fantastic Freddy Mack Show', and under his own name or his alias he featured on three Contempo (q.v.) singles in the '70s, 'People' (C-21; 8/73), 'Kung-Fu Man' (with Ultrafunk, CS-2023; 6/74), and 'Mr. Superbad' (CS-2085, 5/76). Superbad's sole mention in 'Music Week' came in the issue of the 3rd of September 1977, which reported that the company had concluded a deal with President and that its first releases were expected that month. There seems to have been something of a delay, as Superbad's first - and only - two singles didn't feature on the 'Releases' page of 'MW' until the 14th of July of the following year. 'You're Like Magic' b/w 'Let's Take A Chance' by Butch Leak (SB-1; 7/78) was a Soul / Disco thing, as you might expect, but Surrey Sound's 'Dancer' b/w 'I Can't Help Myself' (SB-2; 78) was Glam Pop. A small black 'A' on the label (2) appears to have indicated demo copies. Manufacture was by President; distribution was by President, Lugton and H. R. Taylor.
Copyright 2006 Robert Lyons.