A Scottish independent label. NOW - it stood for 'North Of Watford' - released at least three singles, in an N-700 series, in 1979-80. The John Humphries book 'Music Master - British Pop Singles 1975-84' lists a fourth single, by Kirsty MacColl, called 'Berlin', and says that it appeared in both 7" and 12" formats with the catalogue numbers NOW-101 and NOWX-101 respectively. The year of its release was said to be 1983, and the distributor IDS. However, there's no sign of that single online, in either format, which suggests that it never reached the shops. The earlier singles were pressed by Lyntone and apparently distributed by NOW itself.
Copyright 2006 Robert Lyons.