A short-lived Soul label from the early '70, directed by Junior Lincoln and Roger St.Pierre and operating out of Finsbury Park. Now! issued three singles during 1970-71, using a NOW-1000 numerical series. All were licensed from American companies. Artists represented on the catalogue included past hit-maker Len Barry and future hit-makers the O'Jays, but despite this undoubted potential Now! singles seem to have sold indifferently. Now! was a member of Lincoln's 'Bamboo' (q.v.) family of labels. The O'Jays single was pressed by Pye. 'Record Retailer' of the 10th of October 1970 gave the distributors as CBS and members of the BIRD group.
Copyright 2006 Robert Lyons.